Boost precision targeting in paid media campaigns
Me.Tra is a global team, started by founders in China and Germany. With over 15 years of experience in public relations and a deep insight into Eastern and Western media landscapes, we have established strong relationships with leading tech media across Europe and the U.S.
For brands aiming to scale faster and make a real impact in new markets, we offer tailored paid media campaigns that deliver measurable results. Building on this expertise, we’ve also developed our own software to streamline collaboration between brands and publishers, making campaign management faster and more efficient.
Our media partner network
Reach the Right People faster
Make Every Impression Count with Targeted Paid Media
Paid campaigns help brands reach the right audience faster, deliver real results, and provide clear insights to track what’s working.
Enhance Your Brand's Credibility through Content Licensing
A licensing agreement lets you reuse content that a publisher has already created, giving you the freedom to feature it on your website, in retail stores, or wherever it fits best.
Bring Home More Trophies from Top Trade Shows
We offer tailored support for award and trophy submissions to help your brand stand out and make a strong impact at IFA and CES.
Expertise
Achieve Global Success with Insights from Cross-Market Expertise.
Bringing Western Media and Chinese Brands Together for Powerful Campaigns.
At Me.Tra, our team’s diverse backgrounds give us valuable insight into both Eastern and Western markets, helping brands connect with global audiences in ways that truly resonate.
Strong relationships with leading media outlets
Before launching Me. Tra, which focuses on paid media, both co-founders ran their own PR agencies specializing in earned media. Over the years, they’ve built strong relationships with leading media outlets in Germany and the U.S. This foundation allows Me. Tra To bridge the gap between publishers and brands, making every campaign run more smoothly.
We’ve supported many successful campaigns and have the insight to know which placements truly drive impact. The right media channels can make a big difference in your product’s performance. With our experience, we’ll tailor a campaign that aligns with your goals and delivers meaningful results.
Cross-Market Insights
We know what matters to Western publishers, from content direction to e-commerce performance, and we also understand the goals, challenges, and growth journeys of Chinese companies. This unique perspective allows us to create campaigns that deliver real value for both brands and media partners.
By bridging cultural and business expectations, we help brands build visibility and trust more quickly in competitive markets.
Meet the Co-Founders of Me.Tra
Experts in Paid Media Strategy
Get to know the passion and expertise behind Me.Tra.
With over a decade in Public relations, we’ve built strong relationships with top tech outlets in Europe and the United States. As brand promotion in these markets continues to grow, and with our co-founders based in China and Germany, we’ve expanded our services to include paid media and licensing for clients in two major global markets.
Having worked closely with both publishers and brands, we craft tailored solutions that set our clients up for success. This experience also led us to develop a software tool that makes managing paid media campaigns easier and more efficient.
Whether you're entering a new market and building awareness or laying the groundwork for future press coverage, paid media can be a powerful way to gain traction.
For established brands looking to lead, strategic placements offer the momentum to scale faster and strengthen your market position.
And when driving sales is the priority, sponsored deals can deliver measurable results while adding more consistency to your revenue stream.
Ready to communicate your unique message and strengthen your brand identity?
Paid content is more than just a way to drive sales. It's a chance to highlight what your brand truly represents. From your values and vision to the people who bring it all, it lets you tell the story behind the product. The best brands are built by passionate, innovative teams, and paid media helps you share that story, grow awareness, and build deeper connections with your audience.
Yu Chen
Co-Founder
Chen Yu is based in Shenzhen, China, and brings over a decade of experience in public relations to her work. She founded the PR agency MindMightly in 2019, which specializes in earned media services targeting the U.S. and German markets. MindMightly assists a diverse range of companies in China, from innovative startups to well-established brands. Recognizing the increasing importance of paid media, she decided to collaborate with Jan on Me.Tra in 2024, aiming to expand their service offerings and impact.
Yu is always curious and loves diving into something new everyday.
Jan Gerrit Dickebohm
Co-Founder
Based in Oldenburg, Germany, Jan Gerrit Dickebohm brings over 15 years of expertise in public relations. In 2014, he founded BOHMerang, a PR agency specializing in earned media for international clients. Throughout his career, Jan Gerrit has built strong relationships with leading media outlets across Germany and abroad, consistently driving visibility and impact for his clients.
Jan is passionate about helping brands grow through credible storytelling and long-term media partnerships.
Case Studies
Value
Why Me.Tra?
As high-volume media buyers, we rely on our well-established network to secure the best rates and premium packages. Our strong ties with publishers mean your campaigns get more value, every step of the way.
Your All-in-One Hub for Paid Media
One dedicated contact for everything, including sponsored content, TV ads, awards, and more.
Sharper Insight, Higher Return
With experience working across companies of all sizes, we know how to plan smarter and make the most of your media investment.
High-Volume Media Buying at the Best Rates
Our high-volume buying power means better prices, exclusive packages, and strong publisher relationships that help you get more out of your budget.
Looking to Boost your Brand Awareness?
Get in touch today for a personalized chat and see how we can help take your brand to the next level.
FAQs
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Paid media helps secure placements in top outlets within your target market, quickly boosting brand awareness. You'll also receive data reports with metrics like pageviews and clicks, giving you valuable insights for future investment decisions.
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We offer sponsored articles, deals, CPM ads, Addressable TV ads, Printed Magazine ads, and paid product reviews.
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We are a major media buying agency working with a wide range of clients. We secure the best prices with added value tailored to your brand. With our extensive experience, we provide strategic recommendations to minimize business risks and maximize campaign performance.
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Me.Tra’s platform acts as a bridge between brands and media outlets, giving you access to the best and latest deals from various outlets. You can easily manage your campaigns and get data reports directly through the platform without the hassle of sending hundreds of emails for each campaign. The platform is currently in development and is scheduled to launch in 2025.
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No, we tailor packages based on your goals, timeline, and budget to ensure a smooth and effective campaign.
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